Customer Relationships and Marketing Communications Essay

Customer Relationships and Marketing Communications - Essay Example Technology has grown manifolds and has been a great boon to mankind over the past few years. Since the past decade, the intent of the Internet has provided man with a strong weapon to acquire every minute details pertaining to various products in a jiffy of a second. The Internet has provided mechanisms to obtain information related to diverse products by sitting at one spot. These technological trends provide an opportunity to the companies for carrying out a good marketing plan that would satisfy the consumer’s requirements up to a maximum extent possible (Embellix, 2000). The producers are not left with an option to modify the related details as the Internet is a vast field that possesses, the vendor’s site with the product details and also the information that the critics put up pertaining to the specific products. So, the vendors need to be careful about the impact that online information has over the consumer’s thought. Therefore, by the development of tech nology producers cannot fool the consumers with over budgeted advertising schemes. Technology trends are also offering scope for consumers to compare similar products based on their features and quality performance. These sorts of comparisons enable the consumer to purchase the necessary product that would serve the purpose based on all the requirements. Consumer convenience has been a key issue for the producers to add value to their products (Lindsey Partos, 2005). These issues have been mostly addressed by technology developments. The consumers are provided with e-commerce aspects wherein they can do a whole lot of shopping by sitting at home.