Gramscis Notion of Hegemony in Relation to the Youths of Today Essay

Gramscis Notion of Hegemony in Relation to the Youths of Today - bear witness ExampleIt should be studied in relation to other matters which could explain more of its attributes and make weak some of its questionable notions. Significantly, an aspect of hegemony could be understood through the study of the behavior and ideology of directlys youth. A particular author has proposed a new concept of hegemony which is relevant to the p blowzy of the set out young generation. In exposing the other side of hegemony, Antonio Gramsci has emphasized the importance of making use of ones intellect in changing the face of the society. In lieu of this fact, the essay will discuss Gramscis notion of hegemony and its relation to the youths of today. Gramscis Notion of Hegemony Gramsci explains the intellectual aspect of hegemony, suggesting an intellectual get by instead of author or political struggle. This supports the introductory argument saying that hegemony could actually be understood in light of its other aspects. Intellectual hegemony exists for a fact according to Gramsci. He believes that intellectual and cultural activities could also locomote social change and not just an sparing change (Cuff, et al., 1998). To note, in political economy, hegemony is actually associated to the struggle of economic power in the international bena. To effect an economic change, a particular country applies napped power to influence the economic system of other nations. Certain cultures are used to achieve an economic domination. Nonetheless, for Gramsci, hegemony could actually be viewed in terms of social manipulation. The members of the society could be made to affirm a particular belief or practice through the application of some intellectual activities. Antonio Gramsci actually considers whims as weapons to change the present state of affairs of the different societies in the world (Cuff, et al., 1998). To note, these ideas are expressed and relayed upon by the infl uential sectors of the society such as the media. For an idea to have a hegemonic effect, it should be spread to a great number of people. The media is very significant to achieve this objective. It has the ability to influence the thinking of a soul by just presenting an idea. It is in this sense that the media could manipulate the thoughts and actions of the members of a particular community. Nonetheless, so as to be in accordance with Gramscis notion, the idea which is to be relayed by the media should be one which is aimed at changing the society. What is to be changed is of course the bad image of a particular community. However, for a change to occur there has to be an agent. Relevantly, the youths of today could fill up this need. They could be an effective instrument for social change to go along with the help of the media. In changing the society, there has to be intellectual domination. This means that a certain idea has to be instilled in the peoples mind. The installa tion however, should be one which could not allow any(prenominal) outside factors to make an opposite claim. In this instance, the members of the society are able to resist any military post which is inconsistent to what they have been exposed to. This is to say that for an intellectual domination to take place, the members of the society must tick off to adhere to a common idea. The Youths of Today To emphasize, the youths are the ones primarily influenced by the media (Scheibe, n.d. cited in Mazzarella, 2007, p.61). They are the ones who are most exposed to the ideas that the media introduces. Accordingly, the dominant ideology believed in by todays youth is a product of medias manipulation. This proves the efficacy of medias manipulative power. If this attribute is used for the betterment of the society, then the media would be seen as essential in creating the intellectual dom